Sarah, with wavy hair sitting on a green armchair, holding a notebook with the word CREATE on the cover, surrounded by flowers in a room with white walls.
A white silhouette of a bird of paradise plant on a maroon background.

Meet SG | Sarah

With over a decade of experience, 100+ events and weddings, and professional roots spanning two countries, I bring a deep understanding of hospitality, logistics, and the thoughtful coordination required to support everyone involved—from guests to vendors. From intimate gatherings to large-scale celebrations, I transform vision into reality, crafting experiences that honor love, legacy, and community.

Growing up in a diverse setting—and influenced by my Mexican heritage and love for the PNW—I approach every situation with an out-of-the-box mindset. Just because something hasn’t been done, doesn’t mean it can’t be. Together, we can discover the most unique and meaningful ways to share and celebrate you.

Sarah walking and carrying a large tote bag with 'SGS EVENTS' written on it, against a wooden-paneled background, in black and white.

the meaning behind SG

The initials SGS come from my maiden name, a quiet homage to the identity and experiences that shaped me long before the celebrations I now design. It honors my beginnings and the foundation of my creative path, while SG—or Sarah, as many know me—represents the present: the planner, designer, and creative director I’ve grown into, bringing care, intention, and steady guidance to every event.

Together, SGS Events bridges past, present, and future—holding legacy while allowing space for evolution. It reflects my belief that events are not singular moments, but meaningful markers in a larger story—one that deserves to be honored, remembered, and thoughtfully carried forward.

  • Sarah with long wavy hair wearing an orange top and beige boots, smiling and squinting while holding her booted leg up, in front of a table decorated with flowers and plants, with a dark patterned background.
  • A table with dried decorative flowers, dried lemon slices, colorful chili peppers, and handwritten notes or illustrations.
  • Sarah in a brown dress and boots sits on a wooden floor, drinking red wine, holding a green notebook, with a gray curtain in the background.

a note of gratitude

To the beautiful couples whose stories I’ve had the honor to help shape, to the friends and vendors who hold me up, and to my husband who is my anchor — thank you.

You are the inspiration behind every moment I create. You’re the spark that keeps me dreaming, designing, and telling stories yet to be seen. Through florals, intention, and kindness, I get to craft memories that warm hearts and live far beyond a single day.

I look to the future with gratitude, ready for the magic still to come.
Thank you — I love you all. I’m here because you chose to let me into your lives.

xoxo, sarah (sg)